jillian baylor

Technorati & Digg both evaluate their content in different ways. The main difference between the two is, Technorati uses editors and writers to produce their content for being the biggest blog search engine. However, Digg does not have any editors or writers on staff and everything on their site is submitted by their community, which are the users of the site *produsage*.

Technorati evaluates their content by which blogs are the most popular based on how many hits they get over the internet. They also feature the top 5 "moving" blogs, which are the top 5 blogs that have recently gained popularity and rapidly moved up the top 5 blogs list. Technorati also features the latest articles regarding your topic.

Digg evaluates their content based on user opinions. Their users can "digg" something they like, the more diggs an article has the higher it is on the Most Recent article list. You can choose to view the popular articles based on Most Recent, Top in 24hrs, 7 days, 30 days, and 365 days. After you select an article to read that interests you, after you click the link Digg takes you to the article on the actual blog it came from.

My topic of interest was Music. On the Technorati website the top 3 music blogs were CMT, Consequence of Sound, and Pop & Hiss. On Digg, the top 3 music articles were "I-Tunes Sells 1 Billion Songs" from the Billboard website, a video on youtube "Rickroll Removal Was a Mistake" from mashable.com and "Stories This Amazing Only Happen Once Every Four Years" from diggtheolympics.com.

I think the articles I found from the Digg website would be more interesting to me rather than the blogs recommended from the Technorati search engine. I also feel as though I wouldn't want to be necessarily forwarded to a website without a purpose or article to read. I need something that will draw me into that website rather than browsing around on the blog without a motive. In reality, that takes up too much time. I also feel as though since the first blog that came up on Technorati was a commercialized (CMT) blog anyway I could have used google to get those results. I think the results Technorati gives are only helpful for those unfamiliar with the internet, like for an older crowd. I think its more effective for a website to sort their content based on user opinions rather than based on hits, then filtering and editing that information.