Wachovia attempted to help after the Haiti Earthquake by making donations available through the bank. However, a woman named Heather Lynn did not like the fees that the bank charged. She then proceeded to create a facebook group called "Wachovia = Fail". The point of the group was to expose Wachovia's fees to the facebook community and share thoughts. This is known as the sharing stage.
After the group grew in size and popularity, it transformed into the cooperation stage. In this stage, people were joining the group and making comments about their perspective on the matter. Additionally, they could invite more friends to join the cause.
Eventually, the facebook group got attention from many facebook users, in addition to the media. Wachovia's reaction was to stop, and reverse the charges. This collective action shows the people that real action can be taken just by the creation of one facebook group!!
I think that this is rather impressive!
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