Through the means of facebook Heather Lynn was able to make Wachovia change its policy using Clay Shirky's three stages, sharing, cooperation, and collective action.
With sharing, she made a facebook page to vent her frustration with Wachovia's policy of charing an international fee for a donation and then sent the page to all her friends so they could be aware of the situation.
For cooperation and collective action her friends (once they had recieved the request to join) then shared the page with their friends. People who heard or read the story soon started closing their accounts. The controversy surrounding Wachovia became so huge that Wachovia Spokesmen Edward Terpening had to address the issue.
Wachovia was going to change its policy regarding charging international fees on donations made and was also going to refund everyone including Heather Lynn, the 30 cents which was charged on the donation.
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.