After the Haiti earthquake,Wachovia attempted to help out by making donations available through the bank. However, the fees that were charged by the bank did not sit well with some, namely Heather Lynn. She started with the sharing stage, where she created a Facebook group called "Wachovia = Fail". This was to share information with the Facebook community about what fees Wachovia was adding to the donations.
After several people joined the "Wachovia=Fail" group, it turned into the cooperation stage. People initially acted by joining the group, and then continued to cooperate by commenting and inviting friends to join.
After gaining attention from not only several users via Facebook, but also news outlets, Wachovia decided to save face and reverse their charges. Through collective action, Facebook users were able to see real action being taken. It all started with one group created by one Facebook user.
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