Kenneth Applegate 4.6.10 In-Class Writing

"Wachovia=Fail," who thought 2 words about a bank could gain so much interest across the Internet about a bank taking 30 cents for a transaction. Heather Lynn created the Facebook group after Wachovia charged a 30 cent fee when she donate money to the Haitian relief fund. Although 30 cents isn't a nominal amount of money, it was the fact that the bank over-looked her willingness to help and charged her for her goodwill. By forming this Facebook group, she used the 1st stage, sharing. When the Huffington Post caught light of this and wrote an article about it, more people became aware and joined the movement to get the fee removed for the donation. The 3rd stage didn't take part until Wachovia realized the negative look this group and it's members were giving to their bank, thus changing their policy to alleviate the fee, and regain trust from their bankers.