The first stage is sharing and this is seen in the Wachovia article when Lynn made a Facebook page describing her disagreement with the bank. By setting up the page and sending it to her friends she allowed her thoughts and views to be shared with the rest of the world.
The second stage is cooperation and this is done by Lynn when people after becoming privy to her Facebook group and Wachovia's doing they band together to show their own disapproval against the bank via posting to the group discussion and joining the Facebook group.
The final stage, collective action is more clearly seen with better resultys when supporters of Lynn closed their accounts with Wachovia and voiced their opions to the bank. Enough of a complaint was made against the bank that they reversed their policy. If it wasn't for the sharing that Lynn originally did none of this would have come into fruition and therefore the policy would never have changed.
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