Welcome to ODU 366 Class Blog!
This blog has been created for the class of "Public Journalism in the Digital Age" taught by Dr. Jinsun Lee in the Spring semester of 2011 at Old Dominion University, Norfolk VA. Each student will develop his/her own blog and network with bloggers.
Monday, April 5, 2010
In Class Writing- April 6th
Heather Lynn was able to make Wachovia change its policy using Clay Shirky's three stages" sharing, cooperation, and collective action. By making a facebook page to let out her opinion about Wachovia's policy of charging an international fee for a donation. She then send the page to all her friends to join and be aware of what Wachovia was getting away with. Cooperation and Collective action coincided with one another in Heather's case by having the friends she invited to the facebook group invite their friends as well. By spreading the word like this, Wachovia was losing customers due to the popularity of this facebook group opposing their bank. Spokesmen Edward Terpening was forced to do something aobut it. Wachovia was forced to change its policy and refund everyone including Heather of their 30 cents charged on their original donation. By simply sharing, asking for cooperation from friends, and Heather's friends bringing more to the group through collective action, they were able to change a policy of a huge business such as Wachovia.
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