Welcome to ODU 366 Class Blog!

This blog has been created for the class of "Public Journalism in the Digital Age" taught by Dr. Jinsun Lee in the Spring semester of 2011 at Old Dominion University, Norfolk VA. Each student will develop his/her own blog and network with bloggers.

Tuesday, April 6, 2010

In Class Writing due April 6th

Heather Lynn used Shirkey's three stages (sharing, coopereation, and colective action) in an attempt to make Wachovia change a policy where they charged an international fee for a donation. Suprisingly her attempt worked. She used sharing by creating "Wachovia=Fail" on facebook. This got the attention of her friends and others to see what Wachovia was doing. Then as perople interacted within the group, became members, and spread the word they all fell into the second stage, cooperation. She needed people to cooperate and listen to get the word spread so they could collectively take action, which is what they did. When Lynn took money out of Wachovia a lot of people followed as they were now aware of what was happening and as a result of losing business Wachovia changed their policy, and with Shirkey's three stages Lynn made a major change in how things were done.

1 comment:

  1. Diandra! I've searched my account list to check your blog id. Why didn't write your name in the subject line?

    ReplyDelete

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