Megan Byerly - In Class Writing Due April 6th

Heather Lynn created a Facebook page in order to express her opinion on Wachovia charging and international fee for a donation. Heather called it the “Wachoiva=Fail” page. She was able to use Clay Shirkey’s three stages, sharing, cooperation, and collective action, to make a change to the new policy. By making the actual page for the public to see and for her to express her opinion she was able to use the sharing stage. She asked all of her friends to join the page and by doing this she was demonstrating cooperation. When everyone pulled together and began pulling their money out of the Wachovia banks this was the third step, collective action. This lead to a reduction in the number of customers Wachovia was getting and was portraying the company itself in a bad light. In order to change people’s opinions and make the customers happy Wachovia was forced to change the policy back so that a fee was not necessary and they refunded all of the customers that were charged, all of their money.