After Heather Lynn donated to a Haiti relief fund, she noticed that Wachovia charged her an extra .30 cents for the donation. She then lashed out at Wachovia on Facebook (Sharing Stage) in protest on the bank’s policies by creating a Facebook group called “Wachovia = Fail”. She started this page in hopes of sharing information with her friends about the fees that Wachovia was adding to the donations.
People then started to join and inviting other friends to join along with them by commenting and telling others of their own experiences with the bank. This in turn was the start if the (Cooperation Stage).
After the Facebook page “Wachovia = Fail” started gaining attention from several users and other news outlets, Wachovia decided to wave and refund the fees that it had charged customers through donations. Through (Collective Action), users made a difference by making a stand therefore making Wachovia retract its policies.
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